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The International® CXT™It doesn't just command attention; it demands it.Crowds gather and camera's flash. Children look up in awe at the 9-foot high cab. With your logo plastered across the cab, the International® CXT™ becomes a self-promoting billboard everywhere you park it. Using vehicles to advertise your brand is nothing new, but towering over everything else on the street is. When your message demands to be shouted, it needs to be on a CXT™.
Well, I suppose Councilwoman Alexander's message (squint hard at the magnetic placemat -- "Yvette Alexander -- Making Ward 7 One") needed to be shouted. Last year, her message was that we need better security at gas stations. When your 'self-promoting billboard' weighs 14,500 lbs., that's a primary concern.
So anyway, we are in the process of decommissioning our beastly 1979 Chevy panel van...
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